e-Newsletter 57

INDUSTRY SHARING

TG3D Studio’s Contactless Scanatic™ 360 Body Scanner Powers Brand-New, Socially Distanced Apparel Shopping Experience in Chicago

TG3D Studio’s technology is fueling an innovative “phygital” retail concept in the United States. In September 2020, TG3D Studio’s partner Fit:Match launched their new studio featuring the Scanatic™ 360 Body Scanner at Brookfield Properties’ Oakbrook Center, an open-air mall outside Chicago, Illinois. This completely contactless shopping experience invites shoppers to get 3D-measured, or “fitched,” using TG3D Studio’s Scanatic™ 360 Body Scanner, which comes with newly added features that provide a safer way to take shoppers’ measurements during the global Covid-19 pandemic.

The Scanatic™ 360 Body Scanner enables social-distancing protocols that are impossible in retailers’ traditional process of taking measurements by hand, while saving shoppers the hassle of trying to measure themselves at home. It is superior to other body-scanning machines because it is the first contactless 3D body scanner that does not require customers to grip onto any surface. Its completely handle-free design allows consumers to control the measurement app using their body movements, just like the experience in the Xbox Kinect games.

The Scanatic™ 360 Body Scanner also ensures customers’ privacy by using infrared technology to scan the human body. No photographs or videos are captured at any point in the scanning process.

In just 3 seconds, the Scanatic™ 360 Body Scanner takes a complete scan of the customer’s body. Then, within 30 seconds, TG3D Studio’s Scanatic™ Body Service processes the 3D data into a virtual avatar comprising 100,000 data points.

Within minutes, Fit:Match customers can start shopping online from a personalised apparel selection, seeing only styles available in sizes that will fit them beautifully. The studio in Oakbrook Center launched over Labor Day Weekend with more than 50 brands including Under Armour, Express, Ted Baker, NiliLotan, Paige, and Good American, and was featured on CNBC and Chicago’s WGN TV News.

Using TG3D Studio’s technology, Fit:Match envisions a world where customers will never again need to try on clothes or deal with returns, knowing that every item they purchase will be the right size.

While brands often use the Scanatic™ 360 Body Scanner to measure customers for on-demand and made-to-measure clothing, TG3D Studio’s partnership with Fit:Match shows that the technology can delight consumers in the ready-to-wear apparel sector, too.

TG3D Studio’s solutions allow consumers to purchase the clothes they love without worrying about fit and sizing, meanwhile enabling brands and retailers to serve customers seamlessly during the pandemic. To learn more about how the company’s technology can help fashion businesses stay competitive, contact TG3D Studio on marketing@tg3ds.com, or visit its website: https://www.tg3ds.com.

 

Article supplied by TG3D Studio

 
A customer getting “fitched” in the Oakbrook Center scanning room Using TG3D Studio’s technology, Fit:Match envisions a world where customers will never again need to try on clothes or deal with returns TG3D Studio’s Scanatic™ Body Service processes the body-scan data into a virtual avatar