Project Database

Intelligent Decision Support Platform for a Digital Economy: A Novel Approach to Support Sales Strategy in Textile and Apparel Industry

Quick and reliable provision of social media business analytics has become indispensable for (1) monitoring and maintaining textile and apparel industry brand in all popular sources of social media, (2) identifying “hot” and “bestselling” products in the digital economy, (3) reviewing branding effect in the digital world after the launch of a marketing campaign, and (4) optimizing the sales strategy. In this project, we propose to design and develop an "Intelligent Decision Support (IDS) Platform" using AI and NLP technologies. The proposed system is designed to gather two types of data: real-time consumers’ feedback from news websites, blogs, business-to-customer (B2C) platforms, and forums; and real-time product/raw material stock level, manufacturing lead time, and point-of-sale (POS) information.

Commercialisation Opportunity
Project No. (ITC) ITP/030/13TP
Project Type Platform
Project Co-ordinator Prof. NGAI Eric W T
Research Institute The Hong Kong Polytechnic University
ITF Amount HK$ 3,581,000
Start Date DD/MM/YY 2014-03-01
Completion Date DD/MM/YY 2016-08-31
Sponsors
Giordano International Limited
Hong Kong Non-Woven Fabric Ind Co Ltd
Jeanswest International (HK) LTD.
Lai Tak Enterprises Ltd
Livington Enterprises Limited
Marks & Spencer (Asia Pacific) Limited
NTT Com Asia Limited
Petite Company Limited
Pingar Hong Kong Limited
Triumph International Services (APAC) Limited
IP Number
2016108862068