An Intelligent Decision Support (IDS) Platform for the Digital Economy: A Novel Approach to Supporting Sales Strategies in the Textile and Apparel Industry

The IDS platform, by making use of AI and NLP (Natural Language Processing) technologies, helps marketers to extract, analyse and manage data from different social media platforms in a systematic and useful way. It can monitor and compare the popularity of textile and apparel brands, identify “hot” and “bestselling” products in the digital economy, review the impact of marketing campaigns on promoting brands, and optimise sales strategies.

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An Intelligent Decision Support (IDS) Platform for the Digital Economy: A Novel Approach to Supporting Sales Strategies in the Textile and Apparel Industry