An Intelligent Decision Support (IDS) Platform for the Digital Economy: A Novel Approach to Supporting Sales Strategies in the Textile and Apparel Industry
The IDS platform helps the user to execute intelligent and comprehensive data analysis by providing automatic access to social media platforms to capture content daily. The IDS platform saves users’ time by handling repetitive work e.g. providing regular business intelligence reports. The platform can also:
• determine the levels of emotions (negative, neutral, and positive) expressed toward a brand in the collected content;
• identify the people, places, and organisations deemed to be closely associated with the brand;
• group similar topics together and assign a header to each topic group; and
• classify the captured data according to media type and data source.
Hearing the voices in social media helps brands understand their customers, competitors, and market trends. The IDS platform helps marketers to extract, analyse and manage data from different social media platforms in a systematic and useful way.
The IDS platform utilises The Hong Kong Polytechnic University’s Natural Language Processing (NLP) engine and web-crawler technology to provide relevant, structured and classified content which can be used to identify marketing issues and needs promptly.
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